provocative, they wanted to start a conversation. they wanted to have a dialogue taking place outside of one of the flare-ups or controversial moments or moments of crisis in which we usually talk about racism. and they wanted to have an honest dialogue and create a safe space for that. i think they have done that. now is the provocativeness, has it pushed the campaign to be the center of the attention and maybe taking away from the conversation they have created? probably just a little and i think they have made some adjustments to it. to come to the point, if you ignore racism, it is not going to go away. martha: michael, what do you think? >> i can't imagine a better way to promote racism to point at people, hey, look at color of your skin, you, your skin color. look what it does to you, for you, about you. that of course is the problem with the american left. they are obsessed with race. constantly campaign, should vote for people based on race.