so much potential. when i started my company, i hired a market analysis company to see, who competes with me, what are their pricing, and that's very important for my business. i wanted to know for certain. but you don't have to hire them. what you could do is go on the internet and find out a lot about them. here's one cool thing to do. talk to their technical people, because their technical people love to talk about their business. don't talk to any of their marketing people, competitors' marking people. >> how do you get to the technical people? >> back alley, find them. >> you can definitely find them, and they love talking about the business. you could buy their product. you could become a customer of theirs. >> right. >> many things to do to get intelligence from your competitor. >> another thing is if you're losing customers to your competitor, if you make a play for their business and they turn it down, have a candid conversation, say, why didn't you go with us. >> that's a great idea. the next one, a question from jennifer. she wrote in, i need somebody to tell us what is happening with
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