without sleep and just wrote it. wrote everything that zomm was going to be. what it was going it. do the benefits, et cetera, et cetera handed it in, and thinking, well, you know, this is kind of a shot in the dark. >> lori's gut feeling was right. the zomm won the prestigious ces innovation award. their next problem, the zomm was still just an idea. they had no product. >> on one hand we had outside professionals say, yes, this is a very innovative product. but on the flip side of that, we were also -- had one of those shocking type feelings that, oh, my goodness, we have to really hunker down and get our product developed because one of the requirements was that we had to have a working demo for the consumer electronics show. >> so how do you get a tech product from can sent to realty in just three months? if you follow the model of henry and lori penix, you set seemingly impossible goals. >> we wanted to set a goal out there. we wanted to make it lofty.

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