atmore affordable services. before he opens a single door, he wants to know about his potential clients. >> i have to study the demographics for expansion. i have to do it the old fashioned way. i have to be in the area presently and looking for sights myself and getting the feel of the area. studying what's important. are there schools around there. are there banks. are there, in some areas community centers. >> they aren't the only things he wants to know, either. >> we look at the population family, how many in an average household. are people working in the area. >> he talks with local real estate agents and investors. >> i actually sit in the parking lot and i do that on usually every day of the week now. i look at what would somebody be like? is it a busy center.