the country, isn't it? as for advertiser boycott, the head that carries limbaugh on 38 stations says that rush's remarks about sandra fluke cost the company millions let's turn to michael harrison tonight publisher of talker's magazine and an expert in the industry. michael, good to have you with us tonight. i'll let you do the talking on this. what do these numbers mean not only for limbaugh but the stations that carry him? >> as a radio talker you know what the numbers mean, so you know what i'm about to say is true. judging rush limb baugh's caree and the political implications and what it means to the industry based on four markets and $4 million lost is like judging the presidential election in the new hampshire primary. it's way too soon. the whole state of radio ratings is in influx with the ppm.