thought. so people have talked about this a lot. the notion of they were kind of a fork in the road in the spring. do we want to run against him as a flip flopping phony or run against -- coreless, their pitch before, or do we want to cast him as a right wing radical. they seemed to and did make a decision to do right wing radical and one on throughout. i talked about david plouffe about this in may and he said we're going do both when we have to. we're going to say mitt romney there he goes trying to flip flop, coreless a phony, but not forget where he actually is, and then this is -- we're going to keep trying to pin him back to these positions he's taken. i think they have been horrible since the debate, the obama campaign. they are -- jon ward understates the degree to which they are knocked off guard and they are flailing right now and the stuff they're saying, the big bird ad, all of it -- >> oh john, you just teed up the next block beautifully. >> let's talk about how horrible