being inside a detective story. looking at how these companies have, have deepened our dependence on salt, sugar fat especially. >> and the other thing that is just staggering is the science. the amount of research and development they put into every aspect. you talk about something called the bliss point. >> yes. >> which anybody who has bitten into a cheeto, which i'm sure you have, sam stein, and you threw the bag away, so there would be no evidence about your orange fingers. the bliss point is the apex of like taste, sensation, sound, crunch, the rest. i want to read a little bit about the science. one of the most compelling and unsettling aspects of the role of salt, sugar and fat in processed foods is is the way the industry in an effort to boost their power, has sought to alter the physical shape and structure, scientists fidsling with the strab use of fat gl