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business owner are maintaining their current sales strategies for the shortened hot day season by starting promotions earlier, leverager social media and increasing marketing. 22% said promotions like small business saturday are making a difference in their business. so what do some entrepreneurs have in mind to get customers to shop local? we go to east greenwich, rhode island to see what they're doing to attract customers on november 30th. >> the really the small stores, the boutiques, restaurants, services. those are what keep everything going every day. >> reporter: after almost six years on main street in east greenwich, rhode island, lois hollingsworth, the owner of this store, knows how crucial shopping local issal to her community. >> the people here are so supportive of the town in general. they're supportive of the small businesses.

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