suppo supporters who are not as young are saying, no, this guy did wrong. he is a traitor and he has to pay. it is interesting, because i don't know the whole story of this, chris. that is what happens when you deal with these kinds of organizations. >> and we also saw big social media reaction to the tragedy not far from where you live, the deadly shootings at the and the stabbings at uc santa barbara, and it sparked the #yesall-women, and what did you find about that? is. >> huge, huge volume. it is hard to distinguish the positive and the negative, because of the semantic issues that people were so shocked by the killings, themselves, but what we did find that is really unique on the internet is that we were talking about the millions of hashtag uses for yes all women and it is a ground swell. this is truly a grass roots movement, and some organizations latched on eventually, but it started from women, themselves, and women who heard about the shooting, and women who read