it looked to be in quinn gray's handwriting. dear reid, i need you to read this and be calm. reid, do not be a hero. this is professional and there are three men holding me now and they want $50,000 cash. i will be okay. if you get them the money. what do you know about the victim? >> she was a housewife raising children in one of the prettier parts of our county. >> they were new to st. johns county having just moved into their beach front home in ponte vedra, known for its world famous golf course and lux homes. >> i don't want to use the term the perfect kidnapping victim, but it fit. >> and her husband made a lot of money. >> and her husband made a lot of money. in the worst case scenario, we make one wrong move, she's killed. >> the pta mom made appointments for her daughters to have haircuts and she was far along in the planning for one of her daughter's upcoming birthdays.