one small town says shop local starts with work local. and to keep their main street vibrant, this town has made an all-out bid to transform its economy from manufacturing to tech. thanks in part to the efforts of some far-sighted planners and one of the wealthiest women in the state. we went to beloit, wisconsin, to find out how that's working. ten years ago, beloit, wisconsin, was in trouble. >> ten years ago we'd go to lunch, and there would be nobody at the restaurants. >> we would come and work on sundays and sit outside and watch no one drive down the streets. >> growing up, if you wanted to do something, you left beloit. >> to understand why, just look around the town. you see powerful smokestacks, brick factory buildings, and imposing store fronts. structures that once symbolized the pride of downtown america. now for most of us, these represent nothing more than long-neglected icons of rust-belt obsolescence.