president's high priority and something he wanted to do himself. we expect to get more and more specifics as the day unfolds. craig? >> kelly o'donnell there for us from the white house, thank you. tremendously big. as "the washington post" puts it, the president reaches for super latives in the face of calamity. i have the reporter that wrote the piece about the response to this looming storm standing by. also, are we ready? are we really ready? fema laying out the plan to deal with florence that the experts call a storm of a lifetime. we'll keep an eye on the carolina coast. a live look at nags head, north carolina. right there. we're also going to go to south carolina, as well. south carolina bracing for this storm. i'll talk to a former governor coming up in a few minutes. this is msnbc. george woke up in pain.