Digital Wallets: A Functional, Taxonomy-Driven Evaluation
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Mercator Advisory Group implements a new taxonomy to aid in the evaluation of all digital wallets in this latest research report, A Functional Taxonomy of Digital Wallets: Today’s Version, Tomorrow’s Direction.
One of the 13 exhibits included in this research report
BOSTON (PRWEB)
April 08, 2021
Mercator Advisory Group has been measuring consumer adoption of digital wallets for a decade. The questionnaires become more complex every year as new features and functions are added and new suppliers appear. Today there are wallets to support global card networks, national card networks, multiple merchants and single merchants. Some have added loyalty programs, others support ticketing and still others are adding support for car keys. There are also e-commerce buttons that act as wallets and merchant wallets that are adding financial services. Mercator Advisory Group’s latest research report, A Functional Taxonomy of Digital Wallets: Today’s Version, Tomorrow’s Direction, delivers a review of all the major digital wallets using a single consistent taxonomy to enable a more effective competitive evaluation of the feature/functions each wallet supports. This in turn suggests the key development and market direction being pursued by each wallet supplier.