As Facebook confronts outrage among its employees and the public for mishandling multiple decisions about its role in shaping public discourse, it is becoming clear that it cannot solve its conundrums without a major change in its business model. For decades, a misguided ideology has warped companies, economies and societies: that the sole purpose of corporations is to maximize short-term returns to one set of stakeholders -- those who have bought shares. The pandemic, however, has accelerated an already-spreading recognition that shareholder value maximization is often a harmful choice -- not by any means a moral imperative or even a fiduciary responsibility.