Fanciful marks are those which are exclusively created or invented by their author to constitute a trademark. They are original, have no meaning and are unrelated to the product or service that they intend to distinguish. It can be difficult to impose a fanciful mark on the market in such a way that consumers remember it and associate it with the product or service that it distinguishes. However, once positioned in the market, the public is unlikely to forget a fanciful mark because it is original and novel.