Good Data in Business and Professional Discourse Research and Teaching
Further Explorations
Examines the benefits of an interdisciplinary approach to language in use
Asks why the triangulation of quantitative and qualitative methods is so popular
Interrogates the issue of authenticity, and queries what makes practices 'actual'see more benefits
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This edited book engages with the richly interdisciplinary field of business and professional communication, aiming to reconcile the prescriptive ambitions of the US-centred business communication tradition with the more descriptive approach favoured in discourse studies and applied linguistics. A follow-up to the award-winning book