PHOTO:
NASA
After years of hearing more vendor sales pitches than is healthy for me, Iâm convinced most pitches fall into two "why" categories. The first "why" is a pitch so abstract and high-level that it sounds like the technology equivalent of achieving world peace, with nary a mention of the "how" to actually pursue this nirvana. The second "why" pitch focuses on the technology itself â replete with elaborate technology stack diagrams â with scarcely a mention of the actual business benefits that might be tied to the technology. Also missing is any substantial discussion of what actually happens to connect the layers of those beautiful stack diagrams â another key missing "how."