How and Why: Why You Need a Roadmap for Technology-Driven Innovation
PHOTO: NASA After years of hearing more vendor sales pitches than is healthy for me, Iâm convinced most pitches fall into two "why" categories. The first "why" is a pitch so abstract and high-level that it sounds like the technology equivalent of achieving world peace, with nary a mention of the "how" to actually pursue this nirvana. The second "why" pitch focuses on the technology itself â replete with elaborate technology stack diagrams â with scarcely a mention of the actual business benefits that might be tied to the technology. Also missing is any substantial discussion...