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Leak probe
“Facebook is under investigation in Europe for a leak that exposed the personal data of 530 million global users of its services,” CNET’s Katie Collins reports. “The Irish Data Protection Commission, the watchdog responsible for ensuring Facebook abides by European privacy laws, announced on Wednesday that it was opening an inquiry into whether the leak constituted a breach of the General Data Protection Regulation (GDPR).”
The competitive edge
What happens when your competitor ups its advertising spend? As Ad Age’s Bradley Johnson notes in the inaugural edition of “Just a Minute”—Datacenter’s new series of quick takes on the latest marketing intelligence—Analytic Partners is out with a new report that finds that “If a single similarly sized competitor were to double their advertising and promotion budgets, the average brand would stand to lose 15% of its overall business that year.”