PHOTO:
Joshua J. Cotten
We all know by now that listening to your customers is incredibly important to the success of your products and services. Hence, as you get ready to define your product roadmap, you know you need input from customers. So youâll get some feedback from users and add that to your roadmap. Simple, right? Not quite .â¦
Youâll want to get customer feedback, preferably from a number of different sources. Most importantly, youâll want to review that feedback to determine what makes sense to incorporate into your roadmap. In other words, not all user feedback is equal.