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When Marketing Plans and the Customer Experience Collide

There is so much pressure on marketing teams to deliver metrics related to lead acquisition and ROI that the customer experience is becoming an afterthought.

France , French , How-mature-is-your-content-organization , Customer-experience-metrics , Webinar-customer , How-mature-is-your-content , Let-customer-experience-become , Lead-generation , Cx , Cxm , Digital-marketing

CX Decoded Podcast With Brian Clifton on Google Analytics 4

CX Decoded caught up with Brian Clifton to discuss major changes for Google Analytics and how marketers should prepare.

Scott-clark , Dom-nicastro , Michelle-hawley , Brian-clifton , Google , Youtube , Linkedin , Twitter , Google-analytics , Universal-analytics-platform , Verified-data , Middle-east-africa

AI Marketing: The What, Why and How

AI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines — and how you can too.

California , United-states , Grand-view , Matt-damon , Minnie-driver , Miles-davis , Robin-williams , View-research , Netflix , How-companies-are-using-ai-marketing , David-clarke , Space-odyssey

Will 2022 Be ABM's Best Year Yet?

In the B2B space, ABM is an alternative approach to marketing that can be likened to fishing with a spear as opposed to casting out a wider net.

Google , Are-your , Cookieless-future , More-relevant , Account-based-marketing , Customer-experience , Sales , Cxm , Digital-marketing , Dxm ,

How to Manage Inherited Biases From Data

One major roadblock continues to prevent enterprises from realizing AI’s full potential — the fear and distrust of biased AI.

United-states , Americans , American , Data-arent-always , Dealing-with , Inherited-biases , Delivering-great-omnichannel , Infinitely-configurable , Bias-into , African-american , African-americans

Where Will AI Go in Customer Experience Circles?

Clearly, we’re in the next generation of customer service, so what’s next?

Matt-dunne , Ibm , Support-customer , Getting-started-with , Conversational-ai , Cxm , Chatbots , Jim-radzicki , Dxm , Machine-learning ,

AR and Metaverse Combined Offer Significant Marketing Opportunity

More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences.

Egypt , Egyptian , Esteban-kolsky , Google-arcore , Marc-andreessen , Mark-rolston , Marcel-hollerbach , Fast-company , Gartner , Glimpse-group , Microsoft-halolens , Top-use-cases