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Bring Your Chatbot Up to CX Speed


PHOTO:
bebeplace
2020 was a year that saw plenty of new technologies and customer journeys entering the mainstream as businesses had to get creative in replacing traditional, face-to-face interactions. This trend continued throughout the holiday season and into 2021 with consumers flocking to contactless and omnichannel options like curbside pickup.
Like omnichannel customer journeys, chat apps have been around for a number of years. However, in 2020 their use really extended from personal messaging and interoffice collaboration to business-to-consumer communication.
Chat apps enable businesses to interact with their customers in a more informal and free-form way. They provide the benefit of being a seemingly low-stakes form of communication while also giving brands more opportunity for engagement with their customers and target audiences. They do, however, come with some unique challenges for businesses, especially when it comes to testing the CX to deliver an e ....

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How to Capture Customer Feedback to Build Better Products


PHOTO:
Joshua J. Cotten
We all know by now that listening to your customers is incredibly important to the success of your products and services. Hence, as you get ready to define your product roadmap, you know you need input from customers. So you’ll get some feedback from users and add that to your roadmap. Simple, right? Not quite .…
You’ll want to get customer feedback, preferably from a number of different sources. Most importantly, you’ll want to review that feedback to determine what makes sense to incorporate into your roadmap. In other words, not all user feedback is equal. ....

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