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Bring Your Chatbot Up to CX Speed

PHOTO:
bebeplace
2020 was a year that saw plenty of new technologies and customer journeys entering the mainstream as businesses had to get creative in replacing traditional, face-to-face interactions. This trend continued throughout the holiday season and into 2021 with consumers flocking to contactless and omnichannel options like curbside pickup.
Like omnichannel customer journeys, chat apps have been around for a number of years. However, in 2020 their use really extended from personal messaging and interoffice collaboration to business-to-consumer communication.
Chat apps enable businesses to interact with their customers in a more informal and free-form way. They provide the benefit of being a seemingly low-stakes form of communication while also giving brands more opportunity for engagement with their customers and target audiences. They do, however, come with some unique challenges for businesses, especially when it comes to testing the CX to deliver an e ....

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AI in Digital Marketing: Separating the Facts From the Fiction

PHOTO:
Garidy Sanders
Imagine if your digital marketing tools had the capacity to predict the future. What would you do with that crystal ball? How about quoting the most likely price to incentivize a purchase? Or providing each user a set of search results that have shown to be the most likely to yield a conversion? Recommending a product through a web campaign that can be most effective to prompt an engagement? How about selecting the best ad for a specific user with the highest propensity for clicks?
This is where artificial intelligence is most effective for digital marketers.
Unfortunately, a large portion of online literature focused on AI is either fixated on a Matrix-like singularity or mind-numbing automation that can barely qualify as intelligent. In fact, the number of times I am introduced to artificial intelligence in commercial products that later turns out to be pure automation is astounding. ....

Garidy Sanders , Amazon Echo , Why Your Approach , Isnt Artificial General , Natural Language Processing , Ali Alkhafaji , Machine Learning , அமேசான் எதிரொலி , ஏன் உங்கள் அணுகுமுறை , இல்லை செயற்கை ஜநரல் , இயற்கை மொழி ப்ரோஸெஸிஂக் , இயந்திரம் கற்றல் ,

Designing Effective Conversational AI

PHOTO:
Oleg Laptev
Done right, conversational AI can boost customer experience. But as with all things, the key is doing it right. Because the costs of doing conversational AI wrong can be greater than never using it in the first place.
We asked experts for their advice on how to design effective conversational AI.
Start With Natural Language Processing
Effective conversational AI starts with natural language processing and the magic of cognitive resources (primarily pattern recognition and analytics) and applies it to intent recognition, said Dan Miller, founder of Opus Research. By rapidly recognizing what a person wants to do and matching it to tasks such as form filling or navigating web-based resources, it can accelerate the processes involved in completing a desired task. ....

Mitch Mason , Oleg Laptev , Jen Snell , Dan Miller , Donna Fluss , Opus Research , Why Your Approach , Make Conversational , Use Quality , Verint Intelligent , மிட்ச் கொத்தனார் , ஜென் ஸ்நெல் , டான் மில்லர் , ஓபஸ் ஆராய்ச்சி , ஏன் உங்கள் அணுகுமுறை , செய்ய உரையாடல் , பயன்பாடு தரம் ,