Wednesday, 10 February 2021, 1:10 pm
It’s looking a touch quixotic, but the News
Media Bargaining Code has become Australia’s weapon of
choice in attempting to redistribute proceeds from big tech
into the coffers of a withering fourth estate. It has now
reached a point of sufficient concern for Google as to
become threatening, winding its way to a Senate Committee
Inquiry before going to Parliament for a vote.
The
Code aims to remunerate news media businesses for content
they generate that is subsequently found through searches on
digital platforms. The body behind its drafting, the
Australian Competition and Consumer Commission, states