Published: December 14, 2020
New York, New York—December 14, 2020—In-house trademark teams are “always being asked to do more with less,” and the future looks to be just as challenging, according to a report released today by the International Trademark Association (INTA) that reflects benchmarking research on the changing roles and responsibilities of in-house trademark teams.
Based on quantitative and qualitative surveys, the “2020 In-House Practitioners Benchmarking Report” found that most respondents cited “an increase in workload without an increase in staffing” (65%) and a “decrease in budget” (56%) as the top two challenges over the next three years.
Additionally, survey respondents said that the COVID-19 pandemic has contributed to a significant (18%) or moderate (37%) increase in the volume of work. In-depth interviews confirmed that while the pandemic might be exacerbating workload concerns, in-house practitioners “had long been worried about doing more with less,” the report said.