EVERYBODY KNOWS SANTA, the Christ-free saint of stuff. He was turned into a pop culture icon by an Atlanta marketing executive who sold ice-cold bubble brew. The world cherished his product as the liquid form of liberty and opportunity; but only when the temperatures were high. Atlanta’s sales numbers took a deep dive into the toilet as soon as Americans began their seasonal love affair with a miss from Switzerland. Something had to be done. Black sugar water can’t just be America’s favorite drink when the sun shines. No matter the weather, when Americans are thirsty, the Atlanta bubble brew should pop into their minds.