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Finally, this family SUV is the car it always should have been. Against fine rivals and with Jaguar going fully electric, is it too late?
17 March 2021 • 5:00am
The driver's choice: the revamped E-Pace has a fluidity that rivals struggle to match
Credit: Mark Fagelson
There’s an old adage in the motor industry that any car, however good, never recovers from a bad launch. Witness Jaguar’s E-Pace, unveiled to the press in June 2017; as chief designer Ian Callum explained back then, for most of its customers “this will be their first-ever Jaguar”.
Yet the chaos of the launch, hurriedly bought forward when Jaguar’s engineering department at Witley announced it had signed off the vehicle early, was a symbol of the appalling communications and corrosive rivalry at the company, where getting one over on another department counted for more than producing a popular and profitable car.

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