Note the proliferation of barn jackets.
“Family Business,” Netflix’s latest and most valiant stab at the Jewish sitcom, is many things. It’s a sort-of-kind-of compelling portrait of a family in crisis. It’s a confused comment on the current state of French Jewry. It is, depending on how you look at it, an argument for or against the legalization of marijuana.
But mostly — and this is probably the most important thing you need to know about the show — it’s a six-hour advertisement for Carhartt outerwear.
While watching the show, which follows a family of Parisian Jews as they try to convert their kosher butcher shop into an underground marijuana operation, I tried to keep track of the number of Carhartt garments appearing on the screen. But 15 minutes into the first episode, I had already lost track. Whether they are disowning their children, procuring marijuana cuttings from their erstwhile lovers, or banging down the doors of their estranged-but-secretly pregnant girlfriends, every single character in this show is clad in a hardy barn jacket or a hardy indoor-outdoor fleece. There are also, it goes without saying, a number of beanies in circulation.