Jimmy’s Cookies enters artisan bread category with acquisition of Campbell brand
The Ecce Panis brand has found a new home with Jimmy's Cookies. Pic: Campbell Soup Co.
The bakery in New Jersey is taking its expansion strategy to the next level with the acquisition of Ecce Panis from Campbell Soup Co.
It has also taken over Campbell’s 113,000 square foot bakery facility in South River, which will give Jimmy’s additional capacity to diversify its gourmet cookie and dough business.
Ecce Panis is a premium brand of hand-crafted, stone-baked artisan bread and rolls that are sold to consumers through instore bakeries of retailers and grocery chains across the US. Campbell acquired the brand in 2009 and ran it under its Pepperidge Farm bakery operations.