KU professor tests new business model | Kansas Press Association

LAWRENCE – Business has changed since 1833. One would be hard-pressed to find businesses operating with the same model that was in place when Andrew Jackson was in the White House.

But in the case of newspapers, many are still operating with the same business model established when Benjamin Day opened the first penny press nearly 200 years ago.

A University of Kansas professor of journalism is leading a project to test a new model based on research with publishers and readers to help rural newspapers adapt, survive and thrive.

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