This is the new DS 7 Crossback Louvre. It’s a special edition version of the SUV, which was designed collaboratively with the famous French art gallery. It’s available to order now, priced from £46,530 – and first deliveries are expected to arrive in January this year.
Since DS became its own unique brand, distinct from Citroen, back in 2015, the manufacturer has been a patron of the Louvre museum – and the company says this special edition model highlights the partnership.
Every DS 7 Crossback Louvre comes with a unique sub-menu for its 12-inch infotainment system, called “A Day at the Louvre.” Buyers can use the car’s touchscreen to browse images of 182 paintings, portraits and sculptures from the museum’s collection.