Loot boxes are expected to generate $20.3 billion in revenue by 2025, a new report by Juniper Research found.
The company added that over 230 million gamers -- or 5% of players -- are expected to purchase loot boxes in 2025, with mobile gaming content making up the majority of these transactions.
Juniper Research offered a geographical breakdown of the expected revenue, with Far East and China representing the wide majority of it (see below).
The study said that loot boxes made an estimated $15 billion in 2020, with average growth going forward around 5% per year. Juniper Research projected that growth will get slower and slower each year as "consumers become fatigued with loot boxes and legislative constraints limiting the market."