Meat snacking startup Made For Drink is moving into the crisps category.
The brand – whose range includes snacks such as Chorizo Thins and Mangalitza Salami Chips – has created a duo of crisps.
They are: Chicken Salt Fries, which despite the name are suitable for vegetarians and based on an Australian seasoning for rotisserie chicken, and Tapas Fries, which comprise a mix of straw fries and slices of chorizo, seasoned with olives, sun-ripened tomatoes and paprika.
Made For Drink founder Dan Featherstone said 2021 was “the perfect moment to build up a blossoming off-trade and online reputation by taking an ambitious next step into the £1bn potato crisp category”.