NPD Group: Average Viewers Now Bundle Seven Streaming Services, Up From Five in April 2020
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Content remains king, driving consumer engagement with subscription video-on-demand services.
“By and large, consumers want the ability to customize their viewing experience, bundling both paid and free services that provide them with the content they want, when they want it.”
PORT WASHINGTON, N.Y. (PRWEB)
December 14, 2020
This year saw an accelerated transition of viewing from traditional channels to free and subscription streaming video services, as consumers had more options to choose from and more time at home due to COVID restrictions. According to The NPD Group’s new TV Switching Study, which tracks changes in the ways U.S. consumers view and buy digital content, consumers that use streaming to view content now use seven services including subscription video-on-demand (SVOD) services and free streaming video services, up from five in April 2020.