HMA Public Relations, a Phoenix-based public relations and marketing communications agency, launched âCopper State of Mind,â a podcast focused on public relations and marketing communications strategies. The first episode was March 15.
Abbie S. Fink, vice president and general manager of HMA, hosts the podcast twice a month with Dr. Adrian McIntyre of Phx.FM. Together they discuss public relations and its importance for businesses and organizations.
âThe money an organization spends on integrated marketing communications is an investment that helps boost your brand, break through the noise and drive business results,â said Fink. âWith that at the forefront, this podcast touches on a variety of communications strategies, and weâll explore todayâs communications challenges and share insights, stories and strategies.â