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AUSTIN, Texas, May 12, 2021 /PRNewswire/ --
To help marketers better understand advertising performance in video games, Oracle today announced the world's first ad measurement technology for 3D in-game environments. The latest updates to Oracle Advertising and Customer Experience (CX) include impressions delivery and General Invalid Traffic (GIVT) measurement for PC, mobile, and web-based gaming environments in Oracle Moat Measurement.
"As the gaming industry continues to grow and become a key area of investment for advertisers, it's crucial that advertisers can measure whether an ad was served to a human and detect any fraudulent ad activity inside games," said Derek Wise, Chief Product Officer, Oracle Advertising. "Today's industry-first announcement represents an important step forward in understanding ad performance in 3D in-game environments. We're proud to be able to equip advertisers with the confidence and tools they need to make more informed buying decisions to reach these highly engaged audiences."