Pandemic Leaves Creatives with Fewer Resources and Heavier Workloads but also Grew Productivity, Skills and Standing, Survey by inMotionNow and InSource Finds
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A Challenging Year Contested the Conventional Thinking about the In-Housing Trend; Most Creatives Say Remote Work Will Become Permanent
“Creative teams have experienced a profound change in the work environment. Some of these changes will grow into lasting trends: Working more with outside resources, like agencies and freelancers, refining the creative process, and becoming more data and metrics focused.”
RALEIGH, N.C. (PRWEB)
March 09, 2021
Creative and design teams are emerging from the challenges of the pandemic with fewer resources and greater demands for creative work, according to a new study. However, creative teams showed remarkable adaptability, learned new technical skills, and increasingly partnered with outside creative agencies and freelancers. In the process, they’ve gained a higher standing in business, which relied on their expertise to support the remote work transformation.