Queensland's 'safety' as a largely COVID-free holiday spot will be highlighted as part of an 'aggressive' new $2 million interstate tourism blitz to be launched before Easter.
Queenslanders on Wednesday be given a sneak peek of the campaign, featuring Queensland musicians Busby Marou who have starred in the state's tourism ads since 2018.
Filming for the latest ads began this week on the Great Barrier Reef, and the campaign will be rolled out interstate ahead of the Easter holidays.
Jeremy Marou, Tom Busby, Steve Edmondson (Sailaway Port Douglas)
The ads - the latest phase in the Good to Go campaign launched last year - will showcase attractions and events ranging from sailing at Port Douglas to the Insta-famous Pink Hotel at Coolangatta and Mooloolaba Triathlon.