Security Firm ADT Accuses Rival Ring of Trademark Infringement Over Blue Signage
April 28, 2021
Long-time home security firm ADT is suing rival upstart Ring alleging the newcomer is violating its trademarks by using signage that is very similar to the blue octagon logo that ADT has used for decades.
In using the similarly colored and shaped signage, Ring is “seeking to tout a reputation for trust to potential customers that it has not earned,” states the lawsuit filed in U.S. district court in Florida.
ADT’s suit includes counts of willful trademark infringement and unfair competition against Ring.
ADT is a 140-year old security, alarm and smart home services firm with more than a dozen trademarks related to its blue logo. Ring, founded in 2013 as Doorbot, manufactures a video doorbell and other smart home products. Ring was discovered through the TV show Shark Tank, and was later acquired by Amazon.