Semaphore Licensing Reveals Game Changing Licensing Opportunity, Bringing Selfless by Hyram into Sephora Stores Globally with The INKEY List
Skinfluencer Hyram Yarbro, aka the "Gen Z" Whisperer, is set to spark social change one product at a time through Selfless by Hyram, available in 663 Sephora stores across 20 countries beginning June 24th
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IRVINE, Calif., June 1, 2021 /PRNewswire/ -- Representing the most influential new media talent on platforms such as YouTube and Tik Tok, Semaphore Licensing is raising the bar of excellence through intuitive and thoughtfully curated partnerships. By pairing Hyram Yarbro, whose collective reach tops 12 million, with The INKEY List, a brand that's accelerated into the spotlight through its mission to demystify skincare, Selfless by Hyram was born. The skincare collection, backed by science and careful formulation, will impact both people and planet through the brand's social impact mission. Selfless by Hyram will work to support organizations across four key areas; Our Environment, Health, Education and Empowerment. The brand has established global partnerships with both Rainforest Trust and Thirst Project which will address the urgent climate and clean water crisis. In the first 12 months post product launch, Selfless by Hyram is committed to raising enough funding to protect over 2,500 acres of rainforest from deforestation, restoring over 370,000 tons of CO2 (equivalent to 80,000 cars for a year!) and funding projects in over 60 communities throughout Eswatini, Africa, providing access to clean water for over 35,000 people for life.