Social Media Virtue Signalling: Changing Nothing, Changes Nothing

 
While stirring his Starbucks coffee with a plastic stir stick, he scrolls through his Twitter feed. He likes a few Tweets that insult climate change deniers and retweets a Tweet with a link to an article outlining how climate change will significantly raise sea levels by 2050. I hate climate change deniers, he thinks to himself as he tosses his plastic stir stick into the trash and places a plastic lid on his coffee. He then walks to his SUV, running to keep the AC on (it’s a sweltering and humid late September day for Toronto), parked in front.
Classic digital engagement of ‘Do as I say, not as I do.’

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