Spar is launching four new, own-label wines, including its first bag-in-box format.
The convenience retailer’s Crisp White and Fresh Rosé will be available in a 2.25-litre bag-in-box format from tomorrow (29 April).
They will be priced at £14.99 and supported with in-store PoS and digital communication.
“The bag-in-box wine category has experienced double-digit growth over the last year with this trend set to continue into summer 2021,” said Spar UK brand manager Adam Georgiou.
“Our two new bag-in-a-box SKUs are a product extension of our already popular Crisp White and Fresh Rosé wines and in keeping with the familiar designs, so customers can easily recognise them.”