Spotify’s monthly active users reach 345 million in Q4
February 04, 2021
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Spotify has seen a significant rise in monthly active users and premium subscribers in the fourth quarter of 2020.
The total MAUs on the platform grew 27 per cent year-on-year to 345 million in the quarter.
Net additions to MAUs increased to a record 74 million compared to 64 million in 2019. The platform added 25 million new MAUs in Q4 driven by growth in India, the United States and Western Europe.
“In Q4, we added 25 million MAUs and benefited from faster growth in India, US, and Western Europe, with India serving as a notable source of upside vs. our forecast driven by successful marketing campaigns,” the company said in a letter to its shareholders.