May 24 2021, 12:01 am | BY Ricki Green | No Comments
Squarespace, the all-in-one website building and ecommerce platform, has today announced its first-ever Australian-specific campaign, “Make a Name for Yourself” aiming to inspire, encourage and celebrate local entrepreneurship. The campaign speaks to the unique Australian phenomenon of giving and receiving nicknames.
The “Make A Name For Yourself” campaign consists of 2 spots. Each narrative follows the personal journey of a protagonist and the nicknames they receive throughout their life. The resolution is how the protagonist has been able to launch a business online with Squarespace and not just take a name, but make a name for themselves.