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First campaign from BMF for Petbarn since winning creative account

First campaign from BMF for Petbarn since winning creative account
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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Squarespace launches first Australian-focused campaign aimed at entrepreneurs

Squarespace, the all-in-one website building and ecommerce platform, announced its first-ever Australian-specific campaign, ‘Make a Name for Yourself’. The aim of the campaign is to inspire, encourage and celebrate local entrepreneurship. ....

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Squarespace's Ben Hughes on creating ads for Australians from across the globe


May 24, 2021 9:53
As Squarespace prepares to launch its first-ever Australia-specific campaign, Mumbrella spoke to the company’s VP of creative, Ben Hughes, to get an insight into managing a campaign from the kitchen at 3am, entering a foreign market and figuring out Australian slang.
While it is uncommon for a company as big as Squarespace to keep all of its creative operations in-house, but from an Emmy-award winning campaign with John Malkovich to winning 2020 AdAge A-List In-House Agency of the Year, it seems to be going pretty well for them.
VP of creative at Squarespace, Ben Hughes
Working closely with chief creative officer David Lee, Hughes leads the team at Squarespace that creates all of the company’s advertising, brand design and content. Hughes joined Squarespace three-years-ago from Stink Studios, working as executive creative director, previously working at West, B-Reel, and Strange Industries amongst others. ....

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Squarespace launches first Australian-specific campaign 'Make a Name for Yourself' shot by Aussie director Sam Hibbard


May 24 2021, 12:01 am | BY Ricki Green | No Comments
Squarespace, the all-in-one website building and ecommerce platform, has today announced its first-ever Australian-specific campaign, “Make a Name for Yourself” aiming to inspire, encourage and celebrate local entrepreneurship. The campaign speaks to the unique Australian phenomenon of giving and receiving nicknames.
 
The “Make A Name For Yourself” campaign consists of 2 spots. Each narrative follows the personal journey of a protagonist and the nicknames they receive throughout their life. The resolution is how the protagonist has been able to launch a business online with Squarespace and not just take a name, but make a name for themselves. ....

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communicatemagazine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from communicatemagazine.com Daily Mail and Mail on Sunday newspapers.

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