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Corporate strategies should be as unique as possible to enable companies to compete successfully in the longterm. However, the capital market and others often react negatively to the idea of unique strategies. This discourages companies from focusing on unique strategies, even though they would be beneficial. This contradiction is known as the ''uniqueness paradox''. Researchers from Göttingen and Groningen Universities investigated the influence of different types of investors. Results were published in Strategic Management Journal.

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