Tarleton State University Launches New Initiative to Grow Revenue by Leveraging Data
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Tarleton to use SSB’s Central Intelligence for Advancement platform to maximize fundraising revenue, enhance marketing strategy, and utilize analytics for data-driven decision making
Dr. Gabriel Cagwin, Vice President for Institutional Advancement at Tarleton State University
The Central Intelligence for Advancement platform will allow us to do things at Tarleton that we’ve never been able to do before, providing us with the tools to grow our fundraising to new levels while also creating new and innovative ways to engage our constituents
DENVER (PRWEB)
January 12, 2021
Tarleton State University has contracted with SSB for its Central Intelligence for Advancement platform, a data offering for universities and colleges designed to boost revenue potential and fundraising efficiency. Tarleton will use the platform to drive fundraising levels by increasing the number of donors, gift sources, gift size, and cleaning up donor data to provide them with more accurate information.