Tatas to work closely with BigBasket on win-win synergies; focus on strengthening D2C approach: TCPL CEO

Tatas to work closely with BigBasket on win-win synergies; focus on strengthening D2C approach: TCPL CEO
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Tatas to work closely with BigBasket on win-win synergies; focus on strengthening D2C approach: TCPL CEOPTI
Last Updated: Jul 04, 2021, 11:54 AM IST
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Synopsis
As part of its aggressive expansion into the e-commerce space, the Tata Group had last month acquired a majority stake in online grocery seller BigBasket for an undisclosed sum.
A BigBasket warehouse
FMCG firm Tata Consumer Products Ltd (TCPL) will work "very closely" with BigBasket, an e-Commerce platform that was recently acquired by the Tata Group, to drive win-win synergies in terms of costs and topline, according to the company's managing director and CEO, Sunil D'Souza.

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