February 2nd 2021
11:50
The Festival of Marketing returns in March with a new digital event designed to help marketers boost the effectiveness of their investments.
The Bottom Line will run from 23 to 25 March and will feature content designed to help marketers better determine what they should spend their time and money on. All the more important given budgets are under additional scrutiny as brands assess the impact of the past 12 months.
Over three days, sessions in a mix of formats will cover the biggest challenges marketers face in planning, making decisions and measuring success. Flexible strategy, modelling, balancing brand and performance and meaningful measures of effectiveness will be among the subjects covered.