The Globe and Mail: Sophi.io Announced as INMA Global Media Award Finalist in 5 Categories
TORONTO, March 11, 2021
, The Globe and Mail's artificial intelligence-based optimization and prediction engine, was named a finalist in 5 categories of the Global Media Awards run by the International News Media Association (INMA):
Best Product and Tech Innovation
Best Initiative to Register Users
Best Initiative to Acquire Subscribers
Best Use of Data To Drive Subscriptions, Content, or Product Design
Best Use of Data to Automate or Personalise
"The INMA Global Media Awards focus on excellence across all areas of the media business," said Phillip Crawley, Publisher and CEO of The Globe and Mail. "I'm particularly pleased that Sophi for Paywalls' fully dynamic, real-time paywall was recognized in 4 categories, and that Sophi's ground-breaking automated print laydown technology was nominated for its use with Naviga and Agderposten."